Olay MODEL PHOTOGRAPHY

Olay asked us to reimagine how they approached their model photography in eCommerce content. The decades-old brand wanted to appeal to a younger shopper with an approachable, attainable vibe that was still aspirational enough to convey their products’ science-backed results — and not turn off their longtime brand loyalists. We casted a diverse group of women that spanned the brand’s wide age demographic target, and captured them unposed, unpolished, and unlike the brand had seen before.