OLAY sam’s club online VIDEOS
Olay’s classic jars of face moisturizers have special concentrated formulas made exclusively for Sam’s Club. And each colored jar has a different shopper target who looking’s for specific skin care benefits. These short, branded online videos each tell a nuanced story of an Olay shopper with a different style, life stage, and skin concern. We crafted them from concept, to storyboard, to pre-production, and post-production, keeping those specific shoppers in mind for every tiny detail.
Olay ultimate VITAMIN C
The late 20s/early 30s target is looking for brighter, glowing skin and powerful ingredients that fend off wrinkles. We incorporated a youthful backdrop and subtle visual flourishes in post to reinforce the brightening benefit and help convince her that Olay isn’t only for her mom and grandma.
Olay ultimate NIACINAMINE
This Sam’s shopper wants quick results from her moisturizer. And once she finds one that works with her budget, she’ll stock up. This script focuses on the brand’s compelling power claims of instant results, savings, and offers her a regimen solution to help smooth her skin around the clock.