HARMONY PRENATAL TEST CONCEPTING

Roche Diagnostics wanted a big idea that convinced OBGYNs to choose the Harmony Prenatal Test when screening their pregnant patients for genetic disorders. Harmony offers the lowest false-positive rate on the market, which provides invaluable peace of mind for expecting mothers who have lots of questions and anxieties about their pregnancies.

Our ”peace in knowing” platform empowered OBGYNs to screen with confidence and ease the worried minds of their patients—and their own fears of false-positives. With emotive images of patients, a calming and confidence-inspiring tone, and by leading with our superiority claim, we were able to connect with the audience on both an emotional and rational level.