P&G HAIR CARE in-store displays

Catching the eye of a busy shopper in an over-stimulating store, then convincing them to pick up and purchase a product, is one of my favorite challenges to tackle. Each one of these displays was born from hand-in-hand collaboration with copywriters, art directors, 3D designers, shopper strategists, and producers. It takes a village to bring a beautiful display to life that is executable, backed by insights, and custom-made for a store’s unique environment. Some are for sell in, some yet to be in stores — but they all have an interesting back story that I’d love to tell you about.